Eric Pruss

Senior Vice President, Division Leader

Eric formed C&F Digital Partners with a single vision – to transform digital insurance. He brings over 25 years of experience in strategy development and business transformation in personal and commercial lines insurance, including working with Insuretechs and other distribution partners on customer acquisition and business development strategies. An important part of Eric’s tool set is an end-to-end perspective for how all functional areas of an insurance company must interact in order to deliver real and sustainable competitive advantage and shareholder value. He has a deep knowledge of insurance products and experience with designing and implementing solutions for how those products must be marketed, distributed, underwritten, and serviced. Eric can be found most days in front of a white board cooking-up new ideas and strategies with an energy and enthusiasm that permeates the C&F Digital culture.

Eric Pruss